According to the American Society of Aesthetic Plastic Surgery (ASAPS), the number of cosmetic procedures for men has increased by more than 106% between 1997 and 2012. There has been an increasing trend for facial rejuvenation among men over the past few years, Dr. Payman Simoni

, a Beverly Hills facial plastic surgeon, explains. Many recent cultural and economical changes have forced men to spend more time in front of the mirror.

No time in human history has beauty and youth been celebrated as much as it has today. This trend has made women the biggest fan of cosmetic procedures. It is no secret that many women consider beauty as one of their main secret weapons in their life. That explains women’s long time attraction to cosmetic products and procedures. Interistingly, there has been some recent cultural shifts that attracted more men to seek physical enhancement.

Our cultured has always placed a great importance on men financial and social stability. And that has been men’s main secret weapon. However, as more women have been filling important financial and social positions, some men may feel losing their edge. Men can no longer rely only on their status to attract the opposite sex. In other words, men have starting to learn to keep up with women in gyms, hair salons, and ultimately in plastic surgery offices.

As more women enjoying their financial and social independence, they are raising the bar for their suitable mate. Seeking a younger and healthier mate is no longer “a guy thing”.

Up to very recent, reaching financial superiority usually occurred way later in a men’s life. Wrinkles and white hair meant experience which was expected for high positions. With the boom in computer and internet technology, many young minds has found their millions in their early 20’s. Now a days, Computer and internet has invaded most business infrastructures. As result, employers tend to look for younger and more up to date employees. To compete with the younger workforce, veterans seek to wipe those signs of aging.

Even though men’s new interest in plastic surgery is unprecedented, the underlying force behind men’s behaviors stays the same; and that being money and women.