Walmart to Offer Anti-Aging Makeup for Kids
Retail Mega -Store Walmart will be adding a new line to their ever filled beauty aisles soon- only this makeup is for the kiddies.
GeoGirl is a beauty line aimed at the ” Tweens” of America, specifically 8-12-year-olds. The line which has been stirring up controversy, due to the issue of contributing to the “over-sexualising” of children, will offer blush, mascara, face shimmer, and lipsticks, all of which are natural and “eco-friendly”. But here is the kicker, the line is supposedly “Anti-aging”. Anti-aging for 8-year-olds?
According to the daily mail, the lines marketing team states the following;
“the formulas are designed for ‘young skin’ and contain natural ingredients like white willow bark, chamomile, lavender, and calendula, as well as anti-oxidants which are said to prevent aging.”
While I doubt the goal of the line is to create anti-aging results in the children, the ingredients are there. Hitting shelves February 21st, the brand is set to replace the Mary-Kate and Ashley brand which was a long-standing beauty staple for youth designed for Walmart.
Famed Beverly Hills Plastic Surgeon, Dr. Payman Simoni, who is familiar with the demand to stay youthful, weighs in on the topic saying that-
“the line is most likely created for kids to have fun with make-up while allowing the parents to be comfortable since the line is all natural and chemical free. A makeup line like this for children isn’t necessarily a bad thing, it’s if the parent allows their children to leave the house with it or promotes the idea of it making them more beautiful that would create negative implications” “As for the anti-aging qualities that are just a coincidence of having anti-oxidants in the ingredients. There are no creams or lotions in the line that I am aware of, meaning, the line is not intended to keep the little ones looking youthful”
Would you buy GeoGirl for your daughter?